I have been in sales for many years. I have seen companies use gimmicks and strategies to over charge and to get as much money out of you as they can. It troubles me a great deal to watch well known stores over charge customers for computer products that can be purchased by you at 20% - 50% and as much as 75% less for the same or a better product online.
I build PCs for the same price or less that are far superior than you will find in the BIG super stores up town. They have $300-$600 into their systems, that possibly have out dated hardware that can not be seen with out looking into the tower. They charge 2-4 times what they are really worth. Many of the sales people are trying to sell these product in which they know very little about.